Directory

Helsinki-based JooSoap makes cleaning products and hand soaps using cooking oil collected from local restaurants and households. Their range covers soap bars, powders and liquids, all made and packaged in Helsinki. JooSoap also shares knowledge and techniques internationally, collaborating with the Taichung Maple Culture Association and Eco-School in Taiwan. Together, they've run over 150 eco-soap workshops in Finland, Taiwan, and online, promoting sustainable practices and circular thinking in everyday cleaning products and habits.

Kaarlejoki grows root vegetables and other crops using methods that build soil health. They supply private customers, co-ops, wholesale buyers, and restaurants, while also producing grains, legumes, and fodder for a neighbouring organic dairy farm. In return, they receive composted manure, keeping nutrients cycling through their land. Kaarlejoki also collaborates with other small-scale and organic farms, helping to distribute their products and strengthen the local food network.

Kaiholan Puutarha in Orivesi is run by Pia Kärki and Glenn Eloranta on land that once belonged to Glenn’s grandfather. They grow a wide range of herbs, edible flowers, berries, and vegetables, and also manage gardens for others. The couple likes to experiment with unusual varieties, from Thai cucumbers to Huacatay and golden garlic flowers. All production is done without tractors, single-use plastics, or chemicals, using natural methods and ecosystem services to support healthy soil.

A family farm raising pigs since the 1960s, Kiven Säästöpossu handles everything on site – from growing the feed to caring for the animals and butchery. The pigs eat organic grains and legumes grown on the farm, with no soy or fish flour, and in summer they roam freely in the garden. Visitors are always welcome to come and meet them. Keeping the process entirely on the farm lets the team ensure the pigs are well cared for, with an ethical and transparent approach from start to finish.

Liisa Tuulikki is a painter, designer, and digital artist based between Helsinki and Paris. Her playful practice spans painting and ceramics, drawing inspiration from pop culture, anime, and video games. She was one of the first ceramists we worked with at Nolla, creating plates and bowls for our kitchen. Her signature pieces include collectible art toys like the Tuulikki bunny and BUNBUN, and her work can be found in hotels and restaurants across the city.

Majvik is a biodynamic farm and farm shop in eastern Sipoo, run by Atte Hermansson. The farm focuses on grains including oat, spelt, wheat as well as root vegetables like celeriac, black salsify, parsnip, and a variety of beets, alongside organic eggs. Of its 60 hectares, 20 are farmable, and half of that is grazed by a small herd of Eastern Finnish cattle, which help fertilise the land naturally. Majvik is also a space for learning and community: students, seasonal workers, and volunteers all take part in the growing and harvest season. “I like the idea of a farm in the social sphere – it’s supposed to be for people,” says Atte.

Located in Hillilä, Asikkala, Mattsson grows blackcurrants and raspberries. The farm moved away from industrial strawberry production to focus on methods that reflect their values. When in season, visitors can pick their own berries in the fields or stop by the café, famous for its pancakes. The farm’s guiding principle is simple: leave the land in better condition than they found it.

Salohiili is a charcoal, biochar, and firewood producer based in Pielavesi, founded in 1990 and run by Aimo Lipponen. Their barbecue and forge charcoal is made from Finnish birch and packed without plastic. The charcoal is produced using machinery designed and built in-house, developed specifically for this purpose. Where the process once relied on a kiln, today the birch is dried in a boiler with very limited oxygen, resulting in a clean, consistent charcoal well suited for cooking over fire.

Sanna Reponen is a small-scale organic farmer in Sulkava, growing garlic across almost her entire 500 square meter plot. She also produces small amounts of oats and feed for a neighbouring organic dairy farm. Her garlic is highly sought after, often sold out before the next season even begins. Sanna keeps a low profile online and on social media, earning her the mysterious nickname “the invisible farmer.”