Directory

Endless Food Co. is a Copenhagen-based startup, founded by a group of chefs who wanted to create a socially and environmentally responsible alternative to chocolate. Their 'non-chocolate-chocolate' is crafted from carefully upcycled ingredients, including spent grain leftover from beer production, and cacao shells, which are often discarded. The team's mission is to bring positive changes to the entire industry.

Evolum is a glass-cutting design studio run by Jukka Isotalo in Helsinki. Since the late 1980s, Jukka has explored the environmental side of design and art. His crockery, lamps and sculptures are made from recycled glass bottles, reducing energy and use of resources while giving each piece a new life. At Nolla, our water glasses are his design — upcycled from old beer and soda bottles, with the transformation subtle enough that you only notice if you look closely.

Freemont Foliage is a small-scale microgreen farm based in Helsinki, run by Miles Freemont Alexander. Founded in 2023, the project grew out of Miles’ long-standing interest in permaculture and a desire to grow food right in the city. The microgreens are grown vertically under LED lights using organic soil, which is composted after use. Today, Miles supplies restaurants directly and reuses all plastic packaging for deliveries, keeping the system simple and circular.

Helsinki-based JooSoap makes cleaning products and hand soaps using cooking oil collected from local restaurants and households. Their range covers soap bars, powders and liquids, all made and packaged in Helsinki. JooSoap also shares knowledge and techniques internationally, collaborating with the Taichung Maple Culture Association and Eco-School in Taiwan. Together, they've run over 150 eco-soap workshops in Finland, Taiwan, and online, promoting sustainable practices and circular thinking in everyday cleaning products and habits.