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Paihalas is a brewery and blender, located in Sodankylä, is the passion project of Samuli Koivistoinen. Having relocated from Helsinki to Lapland, Samuli took the plunge in starting his own small-batch brewery of arctic wild ale. Paihalas oak-aged beers use indigenous yeasts and bacteria, incorporating local groundwater, and wild herbs and berries for flavouring. Paihalas (Páihálâš) means "local" in Inari Sámi, and Samuli strives to keep production and sourcing as local as possible. The brewery is a tribute to the ancient Kemi Sámi culture and Kemi Sámi, which was the main spoken language in Sodankylä until the 1700s.

Sanna Reponen is a small-scale organic farmer in Sulkava, growing garlic across almost her entire 500 square meter plot. She also produces small amounts of oats and feed for a neighbouring organic dairy farm. Her garlic is highly sought after, often sold out before the next season even begins. Sanna keeps a low profile online and on social media, earning her the mysterious nickname “the invisible farmer.”