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Endless Food Co. is a Copenhagen-based startup, founded by a group of chefs who wanted to create a socially and environmentally responsible alternative to chocolate. Their 'non-chocolate-chocolate' is crafted from carefully upcycled ingredients, including spent grain leftover from beer production, and cacao shells, which are often discarded. The team's mission is to bring positive changes to the entire industry.

Salohiili is a charcoal, biochar, and firewood producer based in Pielavesi, founded in 1990 and run by Aimo Lipponen. Their barbecue and forge charcoal is made from Finnish birch and packed without plastic. The charcoal is produced using machinery designed and built in-house, developed specifically for this purpose. Where the process once relied on a kiln, today the birch is dried in a boiler with very limited oxygen, resulting in a clean, consistent charcoal well suited for cooking over fire.